“Very homosexual” is how one web denizen described the brand new Ranger Raptor Particular Version pickup in a touch upon a Ford Europe social media publish. The corporate seen and, in response, took the idea of a really homosexual Ranger Raptor and ran with it. The consequence? A rainbow and glittery gold-wrapped truck parading the streets of Cologne, Germany to have fun Satisfaction Day.
The advertising crew answerable for the truck, a butched-up model of the mid-size Ranger pickup, has all the time been, let’s consider, fairly cheeky. The promotion of the 2021 Ranger Raptor Particular Version, or R.S.E., centered round an Outdated West-meets-Mad Max theme titled “The Good, the Dangerous, and the Dangerous R.S.E.” Individuals won’t see it straight away, however British and Australian English audio system will instantly get the pun: bad-arse.
Not everybody agreed, although. In line with Ford, the aforementioned commenter wrote in response to the reveal, “Properly… that is a cool automotive! -However that blue coloration may be very Homosexual!! Hey Ford! Paint in BlackNGold or camo!”
Subtlety, or the even handed use of exclamation factors, weren’t the commenter’s forte, however whoever it was did spark a comeback from Ford. On June 25, the corporate tweeted an animation of the Raptor in its rainbow livery in assist of the LGBTQ+ group.
— Ford Europe (@FordEu)
June 25, 2021
However then Ford went one step additional and really constructed a Ranger Raptor in mentioned livery. In a intelligent transfer, Ford took the “black and gold” suggestion actually, wrapping the truck within the glitziest gold one can think about. Over the gold, a rainbow swirls across the truck, ending with a pink coronary heart on the tailgate.
What Ford has dubbed the Very Homosexual Raptor made its debut on the Christopher Avenue Day parade, a LGBTQ+ celebration in Cologne. By the way, this is not the primary time Ford has participated on the occasion with a rainbow-themed automobile. In 1997 Ford created a Ka Pickup prototype out of the Ka compact hatch. The idea by no means made it to manufacturing, nevertheless it was later repainted in rainbow colours by Ford’s inner GLOBE (Homosexual, Lesbian Or Bi-Sexual Staff) group to be used in Christopher Avenue Day celebrations for a few years.
Predictably, it has elicited many adverse responses on social media, however many have proven their assist of the truck as effectively. Maybe Ford might come again with a fair stronger response. A be-rainbowed F-150 Raptor or Ford GT, anybody?