Ford’s smallest pickup wears a well-recognized title that did not all the time denote a truck: Maverick. The unique Maverick was launched for 1970, however in an interview with Ford fanatic website, Ford Authority, the Blue Oval defined it did not convey again the nameplate as a tribute to the little sedan.
“We knew very effectively that [the Maverick’s] buyer was a youthful buyer, they’re very a lot after a extra energetic life-style, and affordability can be robust with these prospects. So, the Maverick title resonated very strongly with these prospects. We put totally different choices in entrance of them, and it was Maverick virtually unilaterally. They recognized their life-style, the way in which they dwell their lives, with the title and outline these expectations,” Trevor Scott instructed Ford Authority.
Seeing the Maverick nameplate in American showrooms after a decades-long hiatus has nothing to do with heritage; it is purely a advertising and marketing transfer. Scott was not in a position to reveal the opposite names that Ford was contemplating.
Nonetheless, he added that his staff by no means apprehensive concerning the reference to the unique mannequin (proven above, in crimson). He defined the brand new Maverick is aimed toward 25- to 35-year-olds. Excluding dyed-in-the-wool fans, nobody in that age group remembers that Ford launched a Maverick when Richard Nixon was in workplace (Ed. observe: a lot of the goal market in all probability thinks of High Gun than ’70s cars). It helps tremendously that the Maverick vanished from our roads with out leaving a hint; Chevrolet hasn’t constructed a Corvair in over 5 a long time, however we won’t think about the nameplate making a comeback in 2021 — or in 2031, for that matter.
Whereas some older motorists in america would possibly nonetheless affiliate the Maverick title with a 50-year previous compact automotive, drivers abroad already hyperlink it to the outside. European and Australian patrons had been served two distinctly totally different generations of the Maverick within the Nineties and the 2000s. Throughout the pond, the Maverick emblem first denoted a badge-engineered model of the Nissan Terrano II, and it was later used on a market-specific model of the primary Escape. Down Below, it was assigned to Ford’s model of the Y60-generation Nissan Patrol.