Ford sellers are seeing a lot curiosity within the 2021 Bronco and Bronco Sport that they’ve requested Ford for assist branding devoted showrooms. In accordance with Automotive Information (subscription required), roughly 100 sellers intend to open new Bronco-only model areas hooked up to their current Ford/Lincoln branches.
Renderings proven at Ford’s nationwide supplier assembly in October depict an outdoors-themed house that includes a number of wooden and different earthy parts, with loads of room in between for displaying stock. The concept originated with sellers, who wish to capitalize on shopper curiosity within the reborn SUV and its derivatives.
These new, Bronco-exclusive areas might be decked out strictly with branding lifted from Ford’s revived 4×4 nameplate (do not anticipate to see Ford logos in all places, in different phrases). Sellers who choose in will see “barely elevated allocations,” and, presumably, larger precedence for buyer orders and special-edition fashions, of which there’ll possible be many.
Regardless of this benefit, Ford’s U.S. gross sales chief Andrew Frick informed AN, that is fully on the discretion of sellers. Not like different considerably latest examples (Fiat, Alfa Romeo, Genesis), there isn’t a company mandate for opening these showrooms. The areas will are available in three flavors: a full-blown showroom, an enlargement of current house, or a smaller show that may match inside an current floorplan, giving sellers “an choice for just about any finances,” Frisk mentioned.
These devoted areas may begin opening earlier than sellers obtain sufficient stock to inventory them, because the full-size Bronco’s launch has been pushed again because of COVID and associated provide chain problems.